Identifying The Difference Between Branded and Generic Medications

Medications or medicines are among the most important products that people buy. Medicines or drugs are what helps the human body get back to normal after it experiences sickness. Drugs have been saving millions, or even billions, of lives each year and it has been an integral part of the daily lives of most people for hundreds of years already. There are 2 kinds of medications which are available to the public, the branded and generic medications. So what is the difference between the two and how can we distinguish one from the other?

In simple definition, branded medications or drugs are the ones that have been developed by pharmaceutical companies. The label of the product usually carries the name of the manufacturer. The company that has developed the product is given the exclusive rights by governing bodies in the field of medicine to sell that particular drug. The exclusive rights given are called a “patent”. Patents are created to make sure that the company, establishment, or the individual that was responsible for the research and development of that drug will regain everything that was invested. After the patent expires, other companies or manufacturers are free to sell the same drug. This is now what is called the generic medication. Generic medications does not carry a “brand” name but it only goes by the name of the main active component of the drug.

There has always been a debate on which type of medication is better to buy. In theory, both should be of the same quality. Generic medications are screened by different governing bodies to make sure that they have the same component and effect to the human body as that of the branded medications. However, there are some people or institutions that have been claiming that the branded medications would always be better since they are considered as “original” and that they are manufactured using better equipments, it has undergone better processes, and it has better ingredients. This claim gives an advantage to branded medications. On the other hand, there is also an advantage when buying generic medications. In most cases, they are cheaper as compared to branded medications so they are also popular to those who want to save money.

Both kinds of medications could be available at different pharmacies and both could be prescribed by doctors too. For prescription drugs, branded medications have another advantage. When a doctor indicates the brand on the prescription, pharmacists are not allowed to give generic drugs and must follow what is written. But that is not the case the other way around. When the generic name is indicated in the prescription, pharmacists are allowed to give both kinds. This is because of some inactive components found in the medication. The main active ingredient may be the same for both but the inactive components are not.

In cases that you are in doubt what to choose between the two, it would be best to consult a doctor first before making a purchase. Generic and branded medications should be easy to differentiate through their labels but their effect on the human body may vary in some ways.

No Branding Information Product Line? Are You Crazy Or Afraid to Make Money

Your seminars are booked solid. All seats filled. Shining reviews from past attendees. But you’re still just scraping by. You can raise your program fee, but then you run the risk of losing participants. That would really put you in a bind.

What’s the best way to increase your ROI without losing customers? How can you maximize revenues without raising your tuition? By developing branding information products.

Now, unless you’ve been living in a cave, or your internet connection has been down for the past umpteen years, you probably know what information products are. But for those of you who may have been operating under these technologically deprived conditions, information products are a mix of offline and online business materials that brand your business and generate passive income. These marketing products provide extended learning experiences to your seminar participants, and can be in the form of a:

* Booklet
* Special Newsletter
* Auto Recording
*CD’s
*eBook
* Book
* Coaching Services

You’re may be reading this article and wondering,” I haven’t been living in a cave. And my internet connection is fine. Why is she telling me this?”

Because if you’re struggling financially, chances are: A) You know you should be selling products…but you’re not. Or, B) You’re selling A product–not an entire branding line.

WHY are promotional products so important? When you sell business products to your audience, you generate income that isn’t “topped off” by the size of your crowd. You create a passive revenue stream that allows your business to be working, even when you’re not. And, by offering a complete product mix, or total package, you can continually upsell to your clients, and keep the selling cycle going long after your professional speaking engagement has ended.

So what’s holding you back? Are you crazy? Or afraid to make money?

A Better Understanding of Branding and Corporate Identity

When it comes to business, one of the most essential marketing components of a business is the brand. For many, it’s a visual representation of a product or service of a business. But a brand consists of more than just visual elements such as a brand name, brand logo or image, and product symbols. A brand also includes all the information and expectations that directly relate to the products and services of the business which is evoked in the minds of the buying public as well as those that are directly and indirectly involved in the business. So these people may be the employees of the company, those in the distribution and in the supply chain, and the end users of the product or service.

A brand is a proprietary visual, plus its emotional and has cultural symbolism of the product or the business itself. Basically, it is meant to make the people recall or recognize the product and service through the brand name or logo design in order for them to easily select the kind of product they want to buy. Moreover, it helps improve the value of the product through an increasing satisfaction from the buyers.

Branding is the term used to pertain to the marketing strategy used by companies with a goal of gaining response from a selected target market through a general impression of the product and positive reinforcement. The main purpose of this traditional advertising scheme is to acquire more and more interested customers as well as to increase product awareness and a reputable company name.

A visual or physical representation of the brand is what we call corporate identity. A business must have a corporate identity through a logo, sometimes called a logotype or a logogram, along with other supporting elements that are created from a set of instruction s or guidelines. Visual elements such as typefaces, page layouts, color palettes and all other forms of physical manifestations of a certain brand are created based on these set of guidelines. A company or a business is recognized by its corporate identity, from the type of vehicle used, offices, letterheads, employee uniforms to advertising programs, with uniformity in how these elements are applied and used.

While a company is recognized by its corporate identity or logo, its success is built by the emotions or connections the brand has with its prospects and customers. This type of relationship is a combination of advertising, marketing, customer service, and much more. For every way that a brand intersects with potential or current customers, it’s a branding opportunity

Social Media Strategy and Branding: How Did Brand Image Create An Iconic Brand And Then Save It?

The brand image is the complete impression that a consumer has of a product. This is important because a brand cannot be created unless it has an acceptable image. People have to like the brand, they have to be comfortable with it. The brand must create the right images and impressions when a consumer hears the brand’s name. If this doesn’t happen, the consumer will not purchase the product. Image involves the integration and the entirety of all the attributes and benefits of a product. Image involves the functional and mental connections that a consumer has with the product. It is important because brand image creates how a consumer “sees” the product. Image is a critical part of branding a product because if products are not seen in a good way, they will not be purchased. Brand image is a critical concept for the social media era.

Because there are so many products in the market place, it is image that sets a brand apart. A successful brand is created in social media when a friendship is created between the consumer and the product. The brand image is a major tool in creating that friendship.

A brand image has created an iconic brand in sneakers. This same image saved this iconic brand in bad times. In the Social Media era the best way to understand a brand is to understand that brands have human qualities. Few people live charmed lives. Most people have things happen in their life in which they are proud of. These same people have things happen to them in which they are embarrassed. Brands are the same way. An iconic brand in sneakers were created through its image. Image also saved this brand from destruction.

To understand how this happened, image must be understood. A brand is created through 4 tiers: image, identity, positioning, and differentiation. Image and identity are separate, but they are integrated and they impact one another. They are separate, but yet they are interchangeable. The best way to explain the concepts of image and identity is through a brand of sneakers that became an icon.

Image is passive and identity is proactive. Image is something that is interpretive. A consumer is given a group of images and the consumer formulates a definition of what that image is. Identity is aggressive. A brand decides what it is and communicates this to the market. These two concepts are critical in understanding how a brand of sneakers became an icon, and how that brand sustained itself when things unraveled.

In the 1960’s sneakers was an unimportant fashion staple. A good pair could be purchased for $5. A track coach devised a specialized shoe to assist runners. This specialization redefined the sneaker market. From this specialization on function, the brand evolved into a high style fashion shoe.

The sneaker created an image: the image was now “cool” shoes. To be cool, you had to own a pair of these sneakers. The branding then developed extreme value for these sneakers. This company lost its way in the branding of their sneakers. You now had to pay for cool. The sneakers now were sold for over $200. This meant that only a certain young person could afford them. It also meant that a certain young person couldn’t afford them. Both groups of kids wanted to be cool.

In the late ’80s and early ’90s, kids started killing each other for sneakers. The image of the brand was misinterpreted. The company never intended for kids to kill each other for their cool sneakers. The company had a dilemma. They had to retain their cool image, but their brand would cease to exist unless kids stopped killing one another.

The brand used two methods to save their brand. They used their identity and they used their spokesman, who was an iconic basketball player. The company was started by a college professor. This professor designed a special running shoe to do one thing—to help people. This was the identity of the company—to help people. In healthy personality, an identity is created when a person defines just who they are. The company defined themselves as good people doing good things. This was the company’s identity. To survive the crisis, they had to retain their cool image but also be seen as good people doing good things. This is somewhat of a contradiction in terms. How could they do this?

They did it through the use of their spokesman, a very articulate professional basketball player. This player was definition of cool. He was handsome, he was articulate, and he played on a basketball team that won 4 world championships in 5 years. He wore the shoes that created the championships. He was also a man from small town America, raised with strong family values. He was horrified that kids would kill each other for his shoes.

He started going to schools and addressing kids. He made commercials pleading with kids to stop killing for sneakers. This expanded the image. The image was now that cool has values and respect. The CEO demanded the designers of the sneakers to find cool designs at a price tag within the range of all kids. The brand was preserved through image and identity reacting and integrating with one another. Through the integration of image and identity, this brand has become one of the most iconic in American history.

An Intersection of Branding and the Consumer Responsiveness – An Overview

A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols and sound which may be developed to represent implicit values, ideas, and even personality. The key objective is to create a relationship of trust.

Branding may refer to:
” Livestock branding, the marking of animals to indicate ownership
” Human branding, as body modification or punishment
” Wood branding, permanently marking, by way of heat, wood (also: plastic, cork, leather, etc.)
” Vehicle title branding, a permanent designation indicating that a vehicle has been “written off”
” Brand, a name, logo, slogan, and/or design scheme associated with a product or service
o Brand management, the application of marketing techniques to a specific product, product line, or brand
o Nation branding, the application of marketing techniques for the advancement of a country
o Personal branding, people and their careers marketed as brands
o Co-branding, associates a single product or service with more than one brand name
o Branding agency specialises in creating brands

Advantages In Points-Format:-
1) Product dies but a good brand doesn’t: The firs card T-model is no more but the brand ‘FORD’ is still alive. ‘Pears’ soap that was launched some where in the end of 1800 is still alive although they have changed the product.

2) Sales or Mraket share: A brand generates familiarity and trust and hence leads to greater sales

3) Premium price: Becoz of the trust the brand generated, you can charge extra price and people are willing to pay for that

4) Differentiation: Creating a brand is nothing but creating a strong association. And this association clearly differentiates your product from BRAND-LOYALTY:-
Brand loyalty has been proclaimed by some to be the ultimate goal of marketing.[1] In marketing, brand loyalty consists of a consumer’s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors m the rest

Challenges Faced By Small Entrepreneurs Trying to Brand New Products

Branding a new product implies differentiation. You want your product to stand out among the competition identified by its brand name.

This article will try to enumerate the challenges. The good news is that they are not insurmountable.

To do this, one must understand what has made a brand the market leader.

There are two factors that inspire the introduction of a new product into a market:-

An idea
A need.

The idea may not necessarily be original. A product already in existence for example is someone else idea, which is filling a particular need in the market. Over time, this product, with a registered brand name becomes famous, if it consistently meets customers’ expectations. This amounts to goodwill for which customers pay premium prices.

The owners now have an increased margin from which they can carry out promotions, and sponsor activities, which further promotes the brand name.

Brands may also cover services such as restaurants, supermarket chains and schools (educational services).

Many product brands try to maintain or improve on their ability to fulfill customer expectations thereby eliminating the need for a competing product in the market. They establish a brand department, which manages customer feedback and complaints.

Tasks required for a new brand name

A new product will have to compete with existing or well known brands which, in all probability have undergone the aforementioned processes.

The new producer must:-

Identify the strengths and faults of competing brands and hence design her own brand strategy.
Ensure high quality control standards to effect a consistent level of customer satisfaction in line with this strategy
Maintain a communication channel for customer feedback.
May try to learn from experience from the leading brand in the market..
Must enough time for customer acceptance to crystallize into increased sales and market share.
Must build on, or overcome country of origin goodwill.

Identifying the strengths and faults of competing brands.

There are two ways to do this:-

Buying or engaging the product for evaluation just to find out its weaknesses and strengths
Carrying out opinion sampling to see what customers like or dislike in the product..

With this knowledge in hand, you can design your product, its packaging and your campaign strategies. The package design and brand name should be registered as a trade mark, to prevent piracy

Capitalize on deficiencies of known brands. If no apparent deficiency, then your must undercut their prices if your product has the same good points, as their price structure will normally include a premium as a result of the acquired goodwill.

The pricing can only be determined after carrying out a cost planning exercise, which should include estimated cost of returns, when you offer money back guarantee or a new product warrantee, or other confidence building measures..

Also a you must carry out sampling to determine how much defecting or and new customers would be willing to pay for the product

See if you can incorporate a unique design peculiar to the brand name and a unique slogan.

The importance of quality control in the production and delivery of services to a brand cannot be overemphasized. A slip in quality may distort the brand image. This may be quite expensive to rectify.

Costumer feedback is fundamental to a business striving to develop a strong brand name. Glitches will make customers abandon a product, without the business realizing why. A small business should be flexible enough to effect changes in response to customer feedback.

Experience. It is usually said that experience is the best teacher. A number of pitfalls a business must avoid while striving to create a strong brand image may not be apparent, unless such is learnt from experience. A way this can be avoided will be the recruitment of staff with considerable experience in the industry, or in brand marketing. Some small businesses go to the extent of organizing fake recruitment exercises just to glean as much information as possible from candidates during interviews. This practice should be avoided as many qualified candidates may stay off genuine recruitment exercises when the need eventually arises.

When all has been done, a business must wait until the measures taken crystallize into increased sale and market share. This waiting time can be shortened however with advertisements and promotional campaigns, if there is a budget for it.

A brand may be enhanced or hurt by its country of origin. Customers may rate a product from a country known for its enforcement of quality standards higher than one from another country known for substandard products. Brands produced from the latter may be expected to attract a discount when competing with goods from the former set of countries, posing a hurdle in brand recognition.

How to Improve Your Wholesale Products – Selling Branded Wholesale Products

Numerous retailers have looked to Chinese products whenever they stock up on their wholesale supply. This is because the costs of these products are extremely low and is a beacon of hope profit wise for any retailer.

Cheaper prices are well and good however are buying these products the right marketing move for your retail store? Are the wholesale products you are taking on board in line with the image you are trying to build for your outlet? Yes it is true that if one punches the numbers this early in the game the decision to buy Chinese generic brands seem sound. If one can buy these discount apparel on a 75% mark down then the profits when one sells it for retail is astounding.

An example would be if one buys a blouse, if one buys it from an American wholesale dealer each blouse would probably cost around $10. If one gets it from China however it could cost as low as $2.50. If a regular blouse sells for $20 then I am sure you are already calculating. The profits your store can make are astronomical and one would think that the possibilities would be endless. It would feel like buying regular wholesale supply at discount apparel prices.

However even if the profit margin is solid not all retail stores deal with wholesale dealers that sell Chinese apparel. There are still retail stores that specialize in American made products or branded wholesale supply.

Their reasons may vary but most of them site these reasons. They care more about repeat customers. To some retail stores they build on their repeat clients. That means they need to ensure that the clients are happy with the goods the first time around so that they will seek the retail shop again and become a regular. This means more stringent quality control is needed. Most branded products manufactured in the US have an additional quality control process. This is one of the reasons it costs more. Although the wholesale products from china may cost less because the quality of branded wholesale supply is better customers do not mind to pay more for it. So even if the profits are not astronomical a tidy profit is still to be had. Plus the long term benefits of repeat customers still adds to the over all profitability of a business. I also practice this in my own life. There are shops that I go to on a regular basis and I will buy an article of clothing from them around once a month. This is because clothing like other items need to be replenished on a regular basis and if one becomes a regular in a shop this is a sure profit for the store on almost a monthly basis. Brand recognition is also a reason why some stores still use US or branded wholesale products. Consumers will pay premium prices for brands they trust. A higher price tag will not deter them. This is what most retail shops strive to have whenever they stock up. Is through their products create a good quality brand recognition that the customers will be loyal to.

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Use Professional Brand Ambassadors to Promote Your Brand Or Product

Promotional staffing agencies or an event marketing agency will hire brand ambassadors. Their purpose is to give away free samples, brochures, greet customers, give out marketing resources, host a booth, give surveys to consumers, hand out flyers, etc… They are also called Promotional Models or Promo Models.

There are several types of brand ambassador jobs to work. They include Sampling Promotions, for Street Team Promotions, for Guerrilla Marketing Promotions, for Greeting Promotions, for Tradeshow Promotions, for Data Collection Promotions, for Survey Taking Promotions and Product Demonstrations.

A brand ambassador is the only person who directly interacts with the customers. Their main purpose is to drive customer demand for a service, concept, product or brand. The person can be a male or female with an attractive physical appearance. The will try to attract the customers to approve your product by providing information of your product or service. Though the interaction time is short he or she will try to deliver a live experience that will reflect on the product he is representing.

Though, this form of marketing strategy will influence only fewer consumers when compared to traditional media, like television etc. however it will result in a better perception of the customers on your product, company, brand or service due to live face to face experience. The impact of this will last for a longer time also. They often try to interact with more people at once in order to maximize quantitative influence on customer demand. The responsibility of a brand ambassador will certainly depend on the specific marketing campaign that he is doing. This include increasing awareness of your product, providing information regarding the product, creating a connection in the customers mind between the product or the brand and a particular idea such as classic heritage, reliability and handing things to consumers, such as a sample of the item itself, a small gift as a souvenir, or printed information.

Marketing campaigns use promotional models take place mostly in stores, shopping malls, at tradeshows, particular promotional events, or even at public spaces. They are often planned at heavy traffic locations to arrive at as many customers as possible, at which a target consumer is estimated to be present.

Corporate Branding and Identity – Story Matters Here

Great branding, at its core, is nothing more than uncovering and revealing the truth behind the facts. Ronald Reagan once said, “Facts are stupid things.” Even though it was a misstatement, it was certainly true. Think about all the commercials and advertisements you have seen where they tell you some fact or facts about the product or service. Do you care? Of course you don’t, because the facts, by themselves, are stupid things. They literally have no life in them, so they make no impression on your heart. They may impact your mind, but the impact won’t last – and it certainly won’t change your behavior – because it’s in the heart where we make those kinds of choices.

The only thing that can make that kind of impact on our hearts is story, and story emanates from the truth behind the facts. What do I mean by this? Let me give you an example.

From The Wall Street Journal, June 18, 2007 by Sarah McBride, comes the following two paragraph excerpt from “Internet Radio Races to Break Free of the PC.”

In January, a recreational vehicle in remote West Texas suddenly started blasting the Steve Miller Band’s “Space Cowboy.” It was a triumphant moment for Slacker Inc., a start-up trying to move Internet radio out of the computer and into the car.

Parked on the side of a road near Fort Stockton, Slacker’s 36-year-old founder Celite Milbrandt uncorked a 1982 Chateau Lafite Rothschild to celebrate. A few hours later, he pointed the RV toward Las Vegas. There, Mr. Milbrandt demonstrated the mobile service for the potential investors at the annual Consumer Electronics Show and ultimately raked in an additional $40 million in investments for his company.

Now that’s story. The facts of this account are simple enough. It could have been rendered thus: Slacker, Inc. has proven the feasibility of Mobile Internet radio, and thus has managed to secure an additional forty million dollars in capital at the annual Consumer Electronics Show in Nevada.

Talk about uninspiring.

The story version, on the other hand, reveals the heart piercing truth behind these stupid facts; namely, that Celite Milbrandt, the founder of Slacker, Inc., has an incredible passion and dedication, evidenced by his willingness to drive to remote West Texas to test his radio’s signal, and that he received a forty million dollar vote of confidence from investors. These are the kinds of details that bring the facts to life, and they are the kind of details that are sadly missing from most marketing messages being churned out by today’s businesses.

Think about your company’s attempts at marketing, or at branding itself in the eyes of your customers and prospects. Are you creating story for them, a story they can relate to in their hearts? Are your branding and marketing messages speaking to them on a level that the facts by themselves simply aren’t capable of reaching? If not, maybe you need a little help.

That’s OK, because even though you may be the president, the founder, or what have you, and all the passion may have originated with you in the first place, that doesn’t mean you are ideally skilled to communicate that passion. There are specialists for that, and those are the people you should turn to. People with the dedication, persistence, and skill to uncover your passion and what drives you, and then reveal it to the world through story in such a way that it makes a life changing impact on your prospects and customers.

The Importance of Corporate Identity Branding and Rebranding Services

Corporate identity branding and rebranding services, is an area which requires immense thought and great care. Aspects of corporate branding that may seem quirky or fashionable today may not appear so in five or ten years’ time. Identity branding is an aspect of any company’s business plan which cannot be rushed into, and must be considered carefully with the future in mind.

One of the key considerations in terms of successful branding is the nature of the business, product or service. To a very significant extent it will be important to keep these aspects of your business in mind, and not simply seek an image that looks cool or modern. Images, colors and even the style of artistry used in any logo or brand image will all prompt customers or potential clients to make assumptions before becoming familiar with it.

Whether these assumptions are accurate or correct is immaterial: your corporate identity branding will give rise to them irrespective of your own motivation for the way your business is branded. Colors and logos which appear vibrant and up-to-date may work today, but one needs only to look at those companies formed five or ten years ago to see that many of them already look tired and dated.

History and existing businesses can also have an impact on perception – or could make your business work. As a simple example of this, an intended up-market eatery would undoubtedly fail with the name ‘”McDonald’s Sushi Bar” – or would it? Perhaps not, especially if that as your name, but market research would help to determine that.

This is often why many businesses enter into a rebranding phase. Initial success could drift, or an image could become dated or worn. There is no doubt that reviewing and updating your corporate image can prove to be successful, but it could also fail. There are two good reasons why corporate rebranding should not be undertaken too lightly.

The first is, of course, the cost. The branding of a company, no matter what its size, will necessarily cost a significant amount of the budget. The face presented to all of its potential customers must be right. This will involve artists, designers, marketing and consultants, not to mention a massive amount of printing, labeling and promotion.

Further to that, if your business already has a recognized brand image, then rebranding it can cause confusion. Many customers may not realize that the company has been rebranded, and believe that you are a new company. This is likely to cause many customers to reconsider their business with you, and compare the market for alternatives.

Rebranding can cause divide and instability if not treated carefully and appropriately. Using experts who are familiar with this process and the obstacles which can appear along the way is a very sensible idea. Perhaps anyone can sketch up a nice looking logo and decide on a couple of colors which look good together. It is quite another to manage the whole process smoothly and efficiently so that customers and clients do not feel unsettled, confused, or liable to consider that your company has changed as dramatically as the logo.

Of course, updating a corporate branding image can have many very positive consequences. That, after all, is almost certainly why you are considering undertaking such a process in the first place. Updating the image can be tailored to coincide with the updating of the company itself.

It is well worth being aware that, in the current climate, corporate branding is something very much on the minds of customers and clients. So many companies are struggling, being bought out, taken over, sold off and merged together that the number of brand names leaving the shelves, or changing in the high street is highly noticeable.

Your branding process should not give the impression to the customer that you are undecided, or covering up issues that might be of concern. You will need to think carefully about why you consider rebranding is necessary, and to some extent, justifying this to your customers.

Hurling a completely new logo, color scheme and image at your existing customers entirely unannounced will cause confusion, with many feeling that the company may have been bought out, and their details passed on to an unknown buyer. To avoid this it will be essential for you to communicate your intentions to your customers well in advance of putting them into practice.

This is where the services of experts who are experienced within this field can be of vital importance. They will be able to manage or advise the corporate branding process smoothly from beginning to end, ensuring that both the company and its clients are happy and understand what is happening. Just as importantly, your customers will be able to understand what is not happening too, such as the company being sold off or bought out.

If you are starting up a new company and are considering your brand identity for the first time, you might assume that these issues will not affect you directly. Whilst it is true that your existing customers are unlikely to be concerned, you will still need to ensure that your corporate identity branding ticks all the right boxes in terms of what customers expect and look for in a such a company.

Regardless of your company’s experience in business or even in corporate identity branding or rebranding, that is a field in which professionals can help you with professional job that you can’t do yourself