Branding and Marketing Systems That Every MLM Marketer Needs For Success

Embrace the principles powering online branding and marketing strategy and you can be hugely successful with your mlm business. You see the internet is changing the way we do business,carving a new road through the frontiers of business branding and marketing strategy. The old school approach of focusing your marketing strategies on building front end brand awareness is no longer critical for success. What really matters is brand credibility., build brand credibility and consumer confidence in your business will grow very quickly.

If your a network marketer you understand that people follow people Regardless of the business you are marketing, you are the brand. It does not matter what your MLM business is, if you can build personal brand credibility you can make a serious income online. To achieve success first need to embracethe principles underlying modern branding and marketing strategy.

MLM Branding And Marketing Principle 1: Your Brand Values Must Exist

A brand must demonstrate its key brand valuesSuccess in today’s marketplace requires much more than an emotive promise Positioning yourself to stand out from the masses by demonstrating leadership and success is the key. As an example, one of the most abused value statements is the offer of personal mentoring and support. While there are literally thousands of opportunites online focussing on emotive marketing and the promise of full training and support the sad truth is, many fail to deliver. Demonstrate your commitment to the core brand values you market and people will soon be seeking you out and asking to join your business.

MLM Branding And Marketing Principle 2: Activities Outside The Brand Drive Brand Traffic

Social networking and reveiws in forums and chat rooms can make or break you. People will be chatting about you and your brand way before they engage with your brand. Fail to deliver on your brand values and the discussion will not be healthy for your business. Deliver on your promises and the viral nature of social networking will boost your business brand and power sales more than any other form of advertising.

MLM Branding And Marketing Principle 3: Online Community Credibility is Crucial

People are by nature communal creatures and our behaviour is no different online. We find communities we feel comfortable with and engage with them. People develop a respect for and trust of the communities they engage with. As an illustration eBay thrives as the number one online auction site as people have trust inthe community. This trust extends to the brands and sellers rated highly by the community feedback. Building the reputation of your brand within communities will lead to growth

So what does all this mean for the MLM marketer? Emotive marketing is no longer enough to attract people to your business opportunity For the MLM marketer to be successful it more important than ever to build personal brand credibility. You must be authentic, offer real value and present demonstrative brand values to your potential business partners and end product users. Simply put, embrace the principles driving consumer decision making and make them the focus of your MLM branding and marketing strategy and you will realise business success.

Elevator Speeches, Tag Lines, and Product Names – Is Your ‘Verbal Branding’ In Place?

Simply being remembered is half the battle in marketing. Verbal branding is coin that can buy your business a memorable identity in the mind of your market. I’m referring to what you say about what you do.

Certainly you’ve heard about elevator speeches, tag lines, mottos, and slogans. And possibly you’ve heard the word ‘mantra’ used in this context. Even company and product names fall into this category. All these are part of your brand identity.

Imagine for a moment you bump into an old friend in a restaurant. After the usual ‘pleasant surprise’ talk, she asks you what you’re up to these days. You hope to make a good impression, since she’s now with a venture capital firm that could finance your latest business brainchild. But you’re not quite articulate when you try to explain.

You stammer and repeat yourself and then contradict yourself. You get through a few sentences, and then notice she looks like the proverbial deer in the headlights. Well, heck, your big deal is all rather technical, after all. And you befuddled her with a bunch of jargon. You just lost a significant opportunity. This could be a recurring nightmare until you apply the remedy.

OK, New scenario. You bump into an ex-employee in a restaurant. After some ‘small world’ talk, you ask her what she’s doing lately. She beams as she recounts how she just secured venture financing to launch a new business.

Then she deftly characterizes her new brainchild with a coherent statement that lands like a single bullet assassination. She conveys the essence eloquently in 20 seconds, even though it’s all rather technical. You’re blown away, because this woman who used to work for you has accomplished something you’re still daydreaming about — financing the business idea that will set you free.

The cure for stammering in the clinch is preparation, along with astute writing. Every business needs a great elevator speech deployed throughout the staff. A cogent statement of your main selling points quickly and understandably covers your essentials, end to end. Then your staff is equipped to seize the moment when opportunities arise to promote your company. When you extend verbal branding through the ranks, everyone in the business becomes a salesperson.

Then your staff can easily impress a prospect by saying —

what you do for customers,
how that is valuable,
how you do it,
who you are,
and why you’re the best source.

How long is your moment in front of your viewer, listener, or reader? Whether it’s one second or half a minute, you can take advantage of that moment if you do some advance work. Maybe there’s only time to flash them a word or two. It can be a brand name that speaks volumes about your value. It can be a product name that nails a benefit. Or a business reference that induces credibility.

Given more time, say a few seconds, you can flash a well forged company name, and follow it with a crisp tag line — a few words that impart a mental image and pull on the emotions like a new form of gravity. Your language about your business can be dressed for success.

My client Nutritionist Approved, Inc., produces the Nutrition Knowledge Stream.(TM)

Knowledge for a healthier world through nutrition.(TM)

Many successful companies manage to boil down their essence into a few powerful words. This compact word or phrase becomes a ‘mantra’ that constantly guides everyone on the team to pull together toward their common goal, no matter how diverse their individual tasks.

At Nike, they say “Just Do It.”

At Nordstrom they rally around “Customer Service.”

Domino’s has simply “Great Pizza.”

One of my tag lines is “Copy Writing That Sells Your Product, Service, Or Idea.” (TM)

Another client of mine is a residential cleaning service, The Silver Storm.

Dirt Can’t Hide from the Silver Storm.(TM)

You may object that writing is not your strong suit. A commercial freelance writer who specializes in verbal branding could help you achieve eloquence in all you say about your business — in your company name, brand names, tag lines, mantra, and elevator speeches. Right down to the thank you message on your invoices.

Remember, you can’t do everything for yourself and expect it all to be done well. A writing fee is not an expense. It’s an investment in your own success because —

The Money Is In Your Message.(TM)

Closeout Deals on SaleHoo – Amazingly Cheap Brand Name Products on SaleHoo’s Closeout Sales

Given a choice between ordinary and brand name or designer merchandise, we know that almost everybody would choose designer products. They are guaranteed to be stylish and well-made using superior materials. The downside for most people, though, is that brand name products are a lot more expensive than ordinary merchandise. Fortunately, there is a way to obtain brand name products at amazingly cheap prices and you can sell them on your online store at a huge discount.

SaleHoo has more than 8,000 verified suppliers on its wholesale directory list. Among the suppliers are liquidators who can supply all kinds of products at prices below wholesale. Look for liquidation or closeout sales, especially for designer products, and you will surely find a lot of them. There are liquidation wholesalers specializing in brand name products. They have a full stock of items like dresses, jeans, pants, dress shirts, and designer T-shirts. They also have designer accessories like hats and leather belts. Quality designer shoes are also available. Among the available brands are Nike, Adidas, Polo Ralph Lauren, DKNY, Calvin Klein, Levis and Tommy Hilfiger.

The liquidation merchandise is guaranteed to be authentic. They usually come from department store overstock. The products are in their original packaging, with labels and tags attached. This gives you and your customers assurance that the products are genuine and not knock-offs. You can purchase these designer products at prices below the wholesale price. You can easily sell them at a discount and still make a good profit.

Many of these liquidation wholesalers ship throughout the United States. Some of them even specialize in international orders and can ship to Europe, Africa and South America. SaleHoo’s wholesale liquidators are customer-oriented and can easily address their customers’ concerns. As part of their customer service, they can supply a full manifest of their product lots including pictures. Reputable liquidation companies even have showrooms in key locations in the United States. The designer products they have on stock are perfect for retailers as well as exporters, eBay sellers and even flea market vendors.

Selling designers apparel, shoes and accessories at discounted prices is a great way to make money. Use SaleHoo’s list of liquidation wholesalers to find a supplier of cheap designer products.

Branded Promotional Products Are a Great Marketing Strategy

If you are thinking about distributing tote bags or some other promotional items, well then now is the time to go for it! Don’t delay and lose out on good chances to get your name out there. There are virtually limitless opportunities to meet potential customers and to acquire new ones. How can this be done? By giving away branded items that have your logo imprinted on them, you can advertise and promote your business like a pro. There are some time tested and proven marketing strategies that can be used to advertise a business via promotional products.

Have you ever thought about hosting a raffle, giving out door prizes, or holding an auction? There are always fundraisers that offer perfect opportunities to give away your branded promotional products. Advertising through fundraisers is a multi-faceted strategy that should not be overlooked or underestimated. First of all, your branded items can be given away as prizes or can even be sold in gift baskets. The winners who receive your products will use them and consequently, others will see your logo on these items. Secondly, your business will be announced for all to hear during the event. Thirdly, your business can easily be included in the event’s advertising campaign. For example, your business can sponsor a specific part of the event and the relevant ads may be seen in print, heard on the radio, or viewed on television.

What about fair or bazaar booths? Booths are a fabulous way for you to hand out promotional tote bags. The attendance at these kinds of events is usually high, so there can easily be thousands of people that will walk past and see your booth throughout the event. Promotional giveaways tend to attract people to a booth. When visitors stop by, it is your perfect chance to talk to them about the products and services your business offers and sells. If you do decide to give away tote bags, you can consider putting various items in the bags such as key chains, pens, magnets, and brochures.

Have you ever hears of guerrilla marketing? Promotional items fit in nicely with guerrilla marketing. This is the kind of advertising where people are drawn to your business right off the street. You can give out promotional things like tote bags, pens, mugs, and magnets, along with coupons that must be redeemed on that day only. When somebody decides to patronize your business and use a coupon, you can then give out retention coupons to keep them coming back for more.

There is virtually no end to the number of ways that you can advertise with branded promotional products. And these products are inexpensive when compared to other methods of advertising. Just think about it – for the price of just one newspaper ad, you could purchase hundreds of items that keep on advertising for as long as they are being used. The life of a newspaper typically lasts for about one day. Now compare this to promotional items like tote bags, which continue to advertise for multiple years.

So, if promo products are currently not a part of your marketing campaign, then you need to take initiative and make some changes. Setting aside a small amount of your budget and using it to buy some promo items can really boost your business and yield you great results!

Don’t Risk Your Brand and Your Reputation With a Bad Promotion

As a marketing company, we get nearly all of our business from referrals, so networking is essential to our marketing plan. Yesterday I attended a networking event that included 3 introductions by members who were comparing their products and services to their competition. The focus was on how they advocate for their customers by making their service superior to the cheaper alternatives out there.

Promotional product marketing is no different. The marketing industry defines “promotional products” as products that transport a message when given to clients and likely prospects. “Cheap” products are all over the Internet and we face competition from many capable local companies, both large and small. The difference between giving away a pen, a key tag or flashlight and running a promotion is a very important – and often overlooked – distinction. Product selection is much more of a priority when running a promotion versus giving items away. A promotional product should convey specific information about your company and a call to action. If there is no call to action, no website, no reason to call, why bother spending the money to give a prospective client a pen?

And what’s the perceived value of that pen? Does the product meet the quality requirements? One of my colleagues, Rick Brenner published an article in an industry trade publication about what you should know about product safety, regulatory compliance and responsible sourcing. Your name and reputation is your huge asset, whether you are a giant nationally known brand or a small locally owned business. It is essential you give a product that represents and protects your brand reputation. We safeguard our customers by selling products that support the brand reputation and avoid products that can cause unintended harm or enormous legal costs.

The Consumer Product Safety Improvement Act, or CPSIA (enacted in 2008) and the Consumer Product Safety Commission are very important to our business. It’s not enough to have a brilliant product recommendation, a compelling call to action and a targeted and focused distribution for your lead generation programs. If your product has intended distribution to an audience of 12 years or younger, you need to buy responsibly from a resource that uses products that conform to industry standards. If you buy products to give to the public, is your vendor adequately insured with product liability protection? Don’t make the costly mistake of buying a product that can damage your brand and its reputation because you found it on the Internet and saved your company a few pennies or bucks. Do your research, get multiple quotes from reputable sources, and make sure you get the full value of what you are paying for.

The Power of Brand Filters – Tips For Better Company and Product Naming

Each week frustrated business owners call me, exhausted from their latest company naming marathon. They’ve spent dozens, (if not hundreds) of hours in valuable staff time churning out endless lists of ideas, suggestions, brainstorms, etc.

The results?

A hodgepodge of names with no rhyme or reason to them, little or no group consensus, a lack of matching domain names, potential trademark issues, and a looming deadline or one sort or another. The group has grown increasingly wary of the whole ordeal and everyone just wants to “move on.”

Sound familiar?

At the root of this problem lies a lack of established “brand filters.” By brand filters I mean the screening criteria that nearly everyone in the company inherently knows but that remains unarticulated. Think of it as the mental tumbler that any new idea or project must go through before someone at the company says “Yes, that’s a fit for us!” An example might prove helpful.

Imagine you were on the board of directors for Rolex and one of your top sales people came to you with a proposal to sell millions of inexpensive Rolex watches this holiday season at Wal-Mart — what would you say? What if another salesperson came to you with the idea of co-branding a Rolex interior in a new line of Lexus automobiles? Which proposal would make more sense? Why?

On one hand you could argue that Rolex is a watch company and that selling millions more watches is the way to go, even if it means selling them cheaply. A more astute observer would see that Rolex really isn’t a watch company, it’s a prestige company. The watch is just the method or means of selling the prestige. If properly understood, this subtle shift has tremendous ramifications. Instead of looking to extend your brand along product lines, you would look to extend it along attribute lines.

So in this case, the first “brand filter” for Rolex would be prestige. Any new idea, product, service, venture, brand extension, etc. would need to incorporate an element of upscale sophistication before it would be even considered. If Rolex were then to conduct a naming assignment, one of the top criteria would be the need to convey elegance, prestige and luxury vs. needing to convey the idea of a “watch.”

As obvious as this may seem, most naming assignments don’t utilize branding filters to evaluate names. Without them, the names tend to gravitate towards literal descriptions and the judging of the potential new names defaults to random associations — biased personal judgments that have nothing to do with the company or its future direction. Without proper brand filters, the criteria can become quite arbitrary, such as “It’s got to be one word.” Or “It’s got to be high in the alphabet.” Or “It’s got to have a hard consonant sound.” These are all technical, linguistically constructed issues that should come secondary to the primary purpose of having a name that reflects who you are, based on your most compelling attributes.

One of the top branding filters for our naming firm was conveying a sense of brilliance, insight and clarity. With that in mind, we developed the name Tungsten, a metal Thomas Edison used to illuminate light bulbs. From a linguistics standpoint, the name was a bit problematic. It’s not the easiest to spell. The exact matching domain name was not available either. But the overriding consideration was given to the fact that the name captured the essence of creating brilliance. In other words, it told a story.

In establishing your brand filters, what chief characteristics do you wish to convey in your name? Is it strength? Ease? Reliability? Status? Which ones are most important? Write a list and prioritize them. Typically the overarching attributes will be on top and the more pragmatic criteria will be lower (i.e. length of the name, exact matching domain, etc.) Here’s a typical example for an internet start up company.

Sample Branding/Naming Filters

1. Conveys a sense of innovation and ingenuity

2. Has an “interruptive” quality that makes the consumer want to know more.

3. Segues easily to a background story/elevator speech about the company

4. Is easy to say and spell.

5. Has a closely matching .com domain name

Once you have your set of brand filters, it’s much easier to ask your core group of decision makers to compare the naming candidates against the list of criteria rather than against their personal biases. The question simply becomes, “How do these potential names compare against our branding filters?” vs. “What do you think about these names?” Stay flexible with the process. If a name fits the filters but everyone hates it, then perhaps your filters need adjusting or re-prioritization. Perhaps having an easy to say name is more important than first thought. But by having these filters, it creates context in which to better evaluate your naming decisions.

By creating brand filters in advance of a product or company naming assignment, you can alleviate a lot of missteps and come to consensus naturally and intuitively. The naming process becomes a true process and your naming sessions become more productive. Instead of names that describe the products you sell, you’ll create names that convey the essence of who you are, what you do and why you do it. And that makes for great branding.

Fertilome: Understand the Brand and What It Offers

When it comes to plants and landscaping, you can’t expect them to look perfect without doing anything for them. This is why a variety of landscapers rely on the Fertilome brand to provide them with a lot of different products. When you learn about all that the brand has to offer, you will find that you notice the brand and begin purchasing it as well.

Some of the different products that they have to offer include:

Plant food
Weed killers

Once you have access to all of the products you need, you will be able to have a healthier looking landscape for your home or for your business. Fertilome is a trusted brand because of what it has proven to be able to handle time and time again. Whether you are taking care of outside plants or house plants, there is a formula that you can use.

Fertilome has made a name for itself in the industry because of being diverse. There are over 300 different SKUs for their products, demonstrating that they have more than what you would ever need. While you may never need 300 different products to take care of your landscaping, it is nice to know that you have that kind of variety available to choose from because it can ensure you get everything you could ever need.

When you are looking for landscaping help or you want to take on a new gardening project but aren’t sure what, you can even turn to the Fertilome website for inspiration. You can learn all there is to taking care of bugs in your garden, how to get started with container planting and much more. This allows you to get creative without having to go out on a limb.

The brand offers more than what meets the eye. Yes, they offer a variety of plant food and repellents and such. But they also provide you with the things you need to apply these – such as sprayers and other miscellaneous products. By using Fertilome products with their own applicators, you are guaranteed to have a combination that works. This means you can shop for all landscape related material from a single brand rather than going out there and dealing with the trial and error that you may have encountered in the past.

What do you need for your garden or house plants? The next time you find yourself asking what you need, there’s only one brand that you need to turn to simply because they have almost everything covered. As long as you find a retailer that covers the Fertilome brand, you will never be without the things that you need. When you find a retailer that offers this brand, you also know that you have found a quality retailer that you can depend on for a variety of other things – such as plants, flowers, trees, shrubs and other landscaping materials.

Quality Feed & Garden is Houston’s most trusted feed store, pet store, pest control store and garden store. We offer expert advice and instruction on all things garden related, fresh animal foods and supplies, year-round products to grow a healthy lawn and garden,and prices you can afford.

Identify Your Brand and Image, Or Your Competitor Will

Recently, Jimmy Kimmel sent members of his crew to conduct a series of interviews, Man on The Street style, about the current healthcare controversy.

The interviewer’s mission? Determine if people supported the Affordable Healthcare Act or if they supported Obamacare.

The interviews were conducted somewhere in California; I don’t recall the exact city/town. During the TV segment that was shown, approximately six people gave their opinions on Obamacare and The Affordable Healthcare act.

According to Mr. Kimmel, the people included in the interview segment held beliefs that were overwhelmingly in the majority of those who were also asked, but who didn’t make the snippet: People supported the Affordable Healthcare Act, but were adamantly opposed to Obamacare.

As you may already know, the Affordable Healthcare Act IS Obamacare. However, those responsible for the new law did a poor job of branding their product and promoting the image that THEY wanted.

There’s an important lesson here for the marketers reading this: If you don’t brand your product and protect your brand image, too often, your competitors will do it for you. And it’s a safe bet that when they brand your product, it won’t be favorable, or anywhere close to the image that you had in mind.

The product, The Affordable Healthcare Act, didn’t have a well-defined brand or image that the target audience could relate to and understand. Therefore, the competition was able to easily brand the product with images and information counter to what the originators intended. The competition then crafted a brand and image to consistently promote their positioning for that product. Right. They protected the brand and image they created.

So, what’s the take away? (Your thoughts on The Affordable Healthcare Act aside.) Control the brand and image for your product!

Of course, the best way to protect your brand is to have a clear position in mind and make your positioning the centerpiece for all your marketing messages and sales collaterals. Everything you do to promote your product should reinforce your product’s image.

It’s not enough to be reactive. You must be proactive. When you are reactive, you spend too much time defending unfavorable information, and debunking half-truths, or un-truths than you spend actually marketing your product’s features and benefits.

The best approach is to stay on the offensive so that the competition will have not room to brand your product and create its image.

Stay on message. Continue to promote your product’s brand and image according to your research and strategies. When you do, you force your competitors to sell their products on their products’ merits… not by promoting the brand and image that they crafted for your product.

Protect your image. Protect your brand.

Have you ever found it necessary to rebrand your product or image because your competitor beat you to branding? How did you handle it? What advice would you give new marketers?

What’s your communication challenge?

-Creating effective sales and marketing aids?

-Keeping your employees and customers informed?

-Managing a heavy workload with a light staff?

It’s All Write. We can help. We put our extensive sales and marketing background to work to help you reach your customers—internal and external.

Custom Printed Packing Tape Builds Your Brand and Sells Your Products

Packing tapes can be plain, printed with stock messages or can be custom printed packing tapes. The last option can convert your packages into brand ambassadors. The custom printing typically involves printing the company logo, name and contact details on the packing tape.

You can of course use the printing option to print customized handling instructions and such routine purposes. However, the real value lies in using them to promote your brand and products.

Enhancing the Effectiveness of Custom Printed Packing Tapes

To be effective, the promotional messages need some special attention. They must be designed tastefully and for high visibility. The printing and background color must be selected carefully. The elements of the message should be laid out for immediate comprehension and strong impact.

Your message will then attract attention and be understood clearly by several people during its transit. If you ship thousands of packages and these go to many different destinations, there is every possibility that it will be seen by persons who are looking for just the product or service you are offering.

The contact details, if immediately visible, can then help these persons to contact you. You then get the opportunity to convert this person into a new customer.

Even if no such sales take place, your brand will gain recognition. The strong-impact branding message will imprint itself on the minds of many persons, living at distant places.

Custom Printed Packing Tape

Packing tapes are made with different kinds of materials, such as paper, polypropylene, vinyl, PVC, and so on. They might be adhesive tapes or strapping tapes. Adhesive tapes use different kinds of glues, such as acrylic and rubber-based, depending on requirements such as speed and strength of adhesion.

Understand your specific packing needs. Are the packages lightweight, medium weight, or heavyweight? Do you use single-wall or multi-wall or corrugated cartons? Are the packages likely to be under or over packed at times? All these factors affect the kind of packing tape that you should use.

Select the right kind of packaging tape that will handle your packing requirements well. Then attend to the converting them into promotional media.

Narrow tapes might allow only a little information to be visible at a time. Just your logo and name, and probably a contact phone number, might be all that it can accommodate. Wider tapes provide more real estate to build your design.

It is important that the design should be tasteful, and highly visible. Do you have the needed design expertise? If not, it is better to call upon the specialized design experience of the packaging tape supplier. They would typically be able to design and deliver custom printed packaging tapes that effectively convey your promotional message.

Each kind of material, and other specifications of the packing tape, can affect the design to be used.

Don’t waste the opportunity to promote your business. Custom printing of the packing tapes is not likely to cost all that much more than plain packing tapes.

Historical Facts About Different Cosmetic Brands and Companies

Cosmetics have constantly improved throughout the years – from the earliest traces of makeup dating back to ancient Egypt and many other parts of the world, to the new brands and products constantly being developed by men and women alike in this day and age. Behind every great makeup artist or line of products, there is usually also an interesting story that explains exactly how any particular brand was able to achieve such success. Through innovation and creativity, cosmetic producers team up with chemists and scientists to engineer the highest quality products and propel their brand to the top.

Illamasqua is one of the cosmetic companies whose roots stretch as far back as the 1920s. Originally achieving their success through providing makeup for classical film starlets, Illamasqua also found consumers in the unusual 1920s club scene of the time. Arriving on the scene about 25 years later, Estee Lauder was founded by a woman named Estee Lauder (surprisingly enough) and her spouse, Joseph, in 1946.

By 1960, cosmetics had become much more than a way to add contrast in black and white movies – the makeup industry was entirely splitting at the seams and new fashion and cosmetic lines were sprouting up left and right. Yves Saint Laurent and Clinique cosmetics were both founded in the early 60s, while brands like Stargazer, Barry M and Mac all came into play during the late 70s or early 80s respectively. The 90s gave room for Urban Decay and Nars cosmetics to arrive on the scene, while the new millennium ushered in even more brands – Hourglass cosmetics being just one of the notable additions to the cosmetic world.

Although the seniority of any brand or corporation will not always necessarily mean that that particular company might be superior, the huge amount of time that some of these cosmetic brands have been in the industry only goes to show their obvious skill and knowledge. By learning more about the origins and beginnings of all your favorite cosmetic brands, you can improve your ability as a consumer to make the choice that’s right for you