Fun and Easy Ways to Investigate Branding and Get Inside Your Client’s Mind

When it comes to branding, there is no better way to brand your product or business than to get inside the minds of your clients. Building a brand that is going to be popular amongst your clients, that will represent your company successfully and a brand that you yourself like, can take forever and you may still not come up with something that has the effects that you would like. However, no matter whether you are a branding expert or a beginner there are some easy ways to help give you ideas about brands and logos that will appeal to your ideal client.

Personally I find that when I am outside of my office, I am overwhelmed with ideas about branding options, logos, blog posts, marketing pitches etc. but when I have to seriously think about any of the above I find it extremely difficult. Unless you are extremely creative and artistically gifted, the chances of you coming up with a unique brand idea and a unique logo whilst sat at your desk with a blank piece of paper and a pen are very slim indeed. This is why it is important to get inside the minds of your clients, which can be quite easy to do because after all you too are somebody else’s client.

Exercise one: think about the brand you like. Is it a clothing brand? Is it a sports brand? Is there a car brand that you like? Think about what makes these products more interesting to you in comparison with their fellow brand equivalents or their non-branded equivalents. What makes you buy these products? What makes you buy these brand names? You could even wander around your home or office to see which everyday brands and products stand out to you; take note of the font they use and the language they use to advertise their company and products. Once you figure out what attracts you to these brands and items, write them down.

Exercise two: Examine them carefully and look beyond the surface. What ideas do they use? Colours? Tone?

Take the brand Nike for example: You go shopping and see a non-branded pair of trainers in a shop, you do not turn your head to glare at them, you are not particularly impressed by them and they do not stand out to you, as you just don’t feel that you need them. Upon returning home, you sit down to relax and notice an advertisement on the television, advertising the newest model of Nike trainers. The advertisement is supported by an upbeat lively music track, a person with a fantastic figure wearing the trainers and doing exercises that only those who are extremely fit and athletic may be able to manage and then the trainers are finally revealed with an up-close shot of them. You don’t just want the trainers, you want the image, you want the figure of the person in the video, you want people to look at you the way you look at them and you want to be able to do what the person in the advert can do.

Advertising Objectives That Will Guarantee Your Business Brand and Product Sell

Many advertising campaigns fail because of choosing the wrong advertising objectives. This is because the success of an advertising campaign hugely depends on relevance as it affects choices and marketing strategies selected. The target audience, their desires and social class plus the sales objectives of the company must be considered thoroughly beforehand.

These objectives should then be harmonized and the best ways of achieving them agreed upon. Therefore, to realize a particular margin of profit, a firm must know its target segment, their desires and the best ways of communicating to this market section.

A very basic rule to the mechanism of advertising is repetition. Repetition aids in persuasion, because few customers understand a message fully on first contact. However, it is important when repeating adverts not to repeat them too often so that they begin to evoke negative response.

For repetition to be effective, the message must be selected carefully. The message must show believable benefits about the product and provoke positive feelings about it. This is because on repetition, the mind of the consumer needs to be able to recall the message and business brand.

What matters however is not the sheer amount of material that can be recalled about the brand, but rather what the recalled material implies about the product quality and whether it is believable. When a customer eventually needs to pick a product, he searches in his memory for facts to use in his purchase decision. And the brand that customers recall more about stand a better chance of being selected.

Online Entrepreneurs – Establish Your Expert Credibility With A Signature Brand And Product Line

You need to establish your credibility in order to build a successful online business. The best way to do this within the shortest amount of time is to create a signature brand that people will get to know, like, and trust over time. The people you want to reach are the ones in your target market so you can turn them into prospects and clients.

Start with a signature site that tells people who you are and what you do. We use WordPress for this because of the ease of use and flexibility of this platform. You may want to have a logo designed, using the colors you will brand and a professional photograph of yourself. This site must clearly and adequately explain who you are, what you do, and how you can help the people who visit to achieve their goals. I recommend using a sticky post that will remain at the top of your site all of the time. This post will be similar to the information on your site’s ‘About Page’ in that you will explain who you are and what you do. This gives visitors a way to understand how you will be able to help them in the future.

The next step in this process is to create a free giveaway for visitors to your site who choose to join your list. This giveaway, in the form of a short report, must be as good as anything you would sell. Take your time in creating this, and include as much valuable and usable information as possible so that you continue to establish your credibility as each new prospect reads your report. I think of this as a way to build your reputation and credibility one person at a time.

Create a signature presentation on your topic that can be delivered both online and in person. This will further establish you as an expert as you become a sought after presenter.

Finally, create a product based on your signature brand. You can use the information contained in your free giveaway as well as that included in your presentation as the basis of an outline for your product. The result will be a product that will turn your prospects into clients.

It is possible to brand yourself as an expert in your niche by taking the time to develop your signature brand and following through with your online business plan.

Remember that the reason to start an Internet business is to give you the time and financial freedom to live the life you choose. Download a free teleseminar on building your online business by visiting Getting Started Online to learn how to write articles, blog, become involved in social networking and learn the technology needed to build a profitable online business.

Business Directory and Article Directory Submissions: Marketing Your Brands and Products Online

So you’ve finished building your product. Perhaps you’ve finished a month ago, perhaps a year ago. Perhaps your product has already been to market and came back to you like a boomerang. And just perhaps, it’s through no fault of your own. Heck, it is in fact the best product in its class. But it hasn’t met its customer. After all, there’s a customer for everything. Almost everything. Or perhaps, your product is already fantastically successful outside and you’re looking to build an internet presence for it.

So you find you need to embark on a link building campaign. And you go the now traditional route. You hit up the article marketing sites. You do your research, you find that high PageRank is important, and you hit up some reputable websites that offer the ability to embed a link to your website.

The fact is that in certain product types, there is so much competition that nowadays you cannot afford to be selective about link building. Going to one domain is never enough. 1000 links from the same site will never be as powerful as 1000 distributed links all over the web. Building these links by hand may be tedious, but often well worth it, because you can be sure that the in page factors on the pages you create or directories you submit to have contextual relevance to your site’s business objectives. There are some paid automated directory submissions out there if you have the cash, but you should be sure to make certain that you can see the names of the directory sites to which your website is being submitted. Link farms are absolutely out of the question. A friend of mine did that once and came to me crying afterwards that he’d lost three thousand dollars on his campaign, that it had yielded nothing.

Seeing he was absolutely miserable and reeling from this minor disaster, I pointed him to AdWords and told him his money would have been better spent on a normal ad campaign. This was years ago, so this kind of advice has become quite commonplace nowadays. But it bears repeating, because there are so many article marketing services that claim they will get you viral in moments.

Ask yourself what in life you have ever experienced that works that way. Nothing. Going viral takes a blend of hard work and uniqueness; it of course relies on your product’s strength and in your brand marketing and product marketing persistence. It takes a lot of manual submissions and original writing in business and article directories.

So prepare to sign up again and again. And to use your noggin in providing real and original information.I just hit up a blog that was absolutely ridiculous; I didn’t get through it via search; in fact it was not even indexed in the search engines, which hits home the fact that it was total information waste and a wasted effort, because it included nothing valuable, scrambled text and a couple of links. You cannot fool Google or its cute little younger brother Bing this way, because not only are relevance and context important as Matt Cutts oft-repeats in blogs and presentations, but so is ctr, click through rate.

This will get your content bounced and demote your “work” registering at worldwide blog sites. So get out there, put your fingers to your laptop and start typing. Find a business directory and then another. PageRank factors for the referring sites are nice bonuses but as long as the site doesn’t use nefarious tactics, every link to your site counts.

And here’s an essential tip from Hollywood experts that correlates well for any kind of writing, even product marketing and SEO geared writing: write what you know! That is the only way to have your material read. Give people insights into your product, tell its features and benefits to the consumer. Give anecdotes that inform the readers about product usage and scenarios from real life. And you will find that your work endures, and goes to work for you time and again. The grand thing about the internet is that each piece of writing endures, like a giant library that never loses a book.

Advantages of Real Estate Investing

Investing in real estate is as advantageous and as attractive as investing in the stock market. I would say it has three times more prospects of making money than any other business. But, But, But… since, it is equally guided by the market forces; you cannot undermine the constant risks involved in the real estate. Let me begin discussing with you the advantages of real estate investments. I found the advantages as most suited and really practical.

Advantages

Real Estate Investments are Less Risky

As compared to other investments, less of misadventure is involved in a real estate property. I will not get away from the fact that just like any investment you make; you have the risk of losing it. Real estate investments are traditionally considered a stable and rich gainer, provided if one takes it seriously and with full sagacity. The reasons for the real estate investments becoming less risky adventure primarily relate to various socio-economic factors, location, market behavior, the population density of an area; mortgage interest rate stability; good history of land appreciation, less of inflation and many more. As a rule of thumb, if you have a geographical area where there are plenty of resources available and low stable mortgage rates, you have good reason for investing in the real estate market of such a region. On the contrary, if you have the condo in a place, which is burgeoning under the high inflation, it is far-fetched to even think of investing in its real estate market.

No Need for Huge Starting Capital

A real estate property in Canada can be procured for an initial amount as low as $8,000 to $ 15,000, and the remaining amount can be taken on holding the property as security. This is what you call High Ratio Financing. If you don’t have the idea as to how it works, then let me explain you with the help of an example. Remember that saying… Examples are better than percepts!

Supposing, you buy a condo worth $200,000, then you have to just pay the initial capital amount say 10% of $200,000. The remaining amount (which is 90%) can be financed, against your condo. It means that in a High Ratio financing, the ratio between the debt (here in the example it is 90% Mortgage) and the equity (here in the example it is 10% down payment) is very high. It is also important to calculate high ratio mortgage insurance with the help of Canada Mortgage and Housing Corporation (CMHC). If needed, you can also purchase the condo on 100% mortgage price.

Honing Investment Skills

A real estate investment, especially when you buy a condo for yourself, will be a pleasurable learning experience. It gives you the opportunity to learn and when I went ahead with my first real estate property, I was totally a dump man. Ask me now, and I can tell you everything, from A to Z. Necessity is the mother of all inventions. I had the necessity to buy the property and so I tried with it, and I was successful. I acquired all the knowledge and skills through experience of selling and purchasing the residential property. Thanks to my job. It gave me the experience to become an investor.

Not a time taking Adventure

Real estate investment will not take out all your energies, until you are prepared and foresighted to take the adventure in full swing. You can save hell lot of time, if you are vigilant enough to know the techniques of making a judicious investment in the right time and when there are good market conditions prevailing at that point of time.

You should be prepared to time yourself. Take some time out, and do market research. Initiate small adventures that involve negotiating real estate deals, buying a property, managing it and then selling it off. Calculate the time invested in your real estate negotiation. If the time was less than the optimum time, you have done it right. And if you end up investing more time, then you need to work it out again, and make some real correction for consummating next deals. You have various ways and methodologies, called the Real Estate Strategies that can make it happen for you in the right manner.

Leverage is the Right Way

The concept of leverage in real estate is not a new one. It implies investing a part of your money and borrowing the rest from other sources, like banks, investment companies, finance companies, or other people’s money (OPM). There have been many instances where people have become rich by practically applying OPM Leverage Principal. As I had discussed under the sub head – No Need for Huge Starting Capital, the high ratio financing scheme gives an opportunity of no risk to the lenders, as the property becomes the security. Moreover, in case the lender is interested in selling the property, the net proceeds resulting from the sale of the property should comfortably cover the mortgage amount.

Real Estate Leads For Realtors

Because real estate prices have dropped quite a bit, the potential commissions that real estate agents and brokers could earn have also dropped. But the drop in commissions can be more than offset by the amount of properties that can be sold. And getting quality real estate leads is one of the keys to making this a reality for real estate professionals. This is because there are so many more properties on the market now than there were before the bubble burst.

The rise in the number of homeowners who are underwater on their mortgages has increased so much that a very large number of them have decided that they cannot afford to stay in their homes. They would rather sell their home and buy a comparable home for a much lower price, and take the loss so that they can improve their cash flow situation by having a lower mortgage payment each month. And since there is no shortage of properties to buy, these people had no problem finding a suitable home for a good price.

And another result of the rise in available properties is that more and more people are becoming first-time homeowners. Since prices on homes are falling, more and more people are able to afford a home for the same amount they are currently paying in rent. So the logical choice for these people is to buy a house rather than continuing to rent.

These factors all lead to one thing – a higher need for real estate agents to help the buying and selling of all of these properties. Therefore, even though prices have fallen, the quantity of available properties, buyers, and sellers has raised which more than makes up for the lower prices in terms of how much a given real estate agent could make in the current real estate market. And as we all know, the more clients a real estate agent has, the more properties they’ll sell and the more money they’ll make.

The problem comes in when a real estate agent has already gone through their current client list. The best way for them to get more clients is to somehow obtain more real estate leads. Not only do they need more leads, they need high quality leads if they are going to be successful in converting a high number of them into clients who actually follow through on buying and/or selling one or more properties.

So how can you get more real estate leads? There are of course many different ways. These include buying them from an agency that offers them, advertising, subscribing to lead generation websites, developing and keeping current your own real estate website that draws potential

clients to it, and best of all by getting them through your own network. There are undoubtedly other ways of generating real estate leads as well, but these are the most common methods – all of which have proven to work to a certain degree.

One of the easiest ways to get real estate leads is by purchasing them. There are companies whose sole purpose is to find people who want to buy or sell a property. They then sell this information to people who are willing to pay for it. So if you are a real estate agent looking for real estate leads and either don’t have the time to find your own, or simply don’t want to, then this may be a good option for you.

There are two different major ways to do this. You can purchase the real estate leads from a company as a set of data that you will get in the form of a list or spreadsheet. Then you will need to start sifting through them and using the data available to qualify and categorize them yourself. And after that, it’s time to start making calls to find out they are valid leads or not.

The other way of purchasing real estate leads is by subscribing to a real estate lead generator website that will send you much smaller lists of leads on a regular basis. This can be nice because the information is likely to be much more current than buying a single very large list of leads. But this also means that there are fewer to work with so it doesn’t give you as much freedom in terms of choosing who to contact first.

Purchasing real estate leads or subscribing to a lead generation website can also be expensive. This can be a very bad thing since the whole intent of buying leads is to find clients, sell properties, and make commissions, if the leads that you buy don’t turn into commissions. In that case, not only did you not sell any properties (or many properties), but you wasted money on worthless information, and you wasted time contacting worthless leads when you could have been working on finding good real estate leads instead.

Another way to generate real estate leads is by advertising. If you are a real estate agent, broker, or business person, advertising your services may be a good way to generate real estate leads. This type of lead generation is great because rather than you doing the work to find people who want to buy or sell a property, the tables are turned and they come looking for you instead.

In addition to having people try to find you instead of you trying to find them, there is another benefit to advertising to generate real estate leads. The people who are trying to find you are already definitely interested in buying or selling a property. This means that you don’t have to worry about whether they are going to turn out to be qualified leads or not, because they definitely will be.

A similar way to generate real estate leads by advertising which can be even more effective than simply advertising on a billboard or in the paper is by setting up your own real estate website. Websites are surprisingly inexpensive to have hosted, and having one developed for you doesn’t have to be expensive either. And if you learn the basics of website development, you’ll be able to maintain it by yourself after it’s been set up so that you can always keep it current.

The reasons to keep your website current cannot be understated. First, you have to keep it updated with the properties you are trying to sell so that the people who visit your website will have something to look at – and since this list of properties will be changing frequently as your client list grows and changes, you’ll need to change your website often to incorporate the new properties and eliminate the ones that are no longer available.

A second reason for keeping your website updated on a regular basis your page rank will grow higher. Search engines use a number of factors to determine how relevant they are to certain keywords, and where to display them in a list of search results. And one of the biggest things that moves a website toward the top of the list is it’s page rank, which is greatly affected by how active and how current the website is. So the more often you update your website, the higher its page rank will be, the higher it’ll show up in search results related to real estate keywords, and the more visitors you’ll get to your site.

Once you get visitors to your site, you’ll be getting the exposure you want to potential clients for free. They can stay on your site for as long as they want to and look at as few or as many properties as they want to. And you don’t have to do anything in order to help them. In fact there could be thousands of people all on your website at the same time. That is something that you would not likely ever have the opportunity to do in person. This phenomenon is what is known as leverage, and leverage is what can turn a small business into a fortune 500 business in short order when managed correctly.

The best way to do real estate lead generation also happens to be one of the most difficult – at least in the beginning. The method of finding leads is by building a very large network, and using it. This is one of the best ways to get leads because it is one of the most surprisingly effective ways. But unfortunately, it’s also one of the more difficult ways to start, and takes a while to yield significant results.

The first thing you’ll need to do is to start building your network. And it’s not that you just need to start building it, you need to intentionally focus on building your network each end every day, no matter where you are or who you’re talking to. This is because for most people, networking does not come naturally.

If you are like most people, you are probably somewhat shy and don’t make it a point to intentionally meet and talk to new people on a regular basis. But if you want to build a network, you’ll have to do exactly that. This is something that can come as a challenge to say the least, both emotionally and technically, but it is well worth the effort in the long run.

It can be emotionally difficult because a large part of building a large network is dealing with rejection. And if you want to build a large network quickly, you’ll have to deal with a lot of rejection each and every day. Too many people, being rejected is taken personally and it ends up wearing them down so that they eventually give up before they gain the benefits that building a large network provides. But if you can learn how to not take rejection personally, you’ll succeed where so many others have given up and failed as a result.

And networking to generate real estate leads can be done almost anywhere. When you need to put some gas in your car, park on the other side of the pump from someone who’s already there and try to strike up a conversation where you’ll be able to tell them that you’re in the real estate business and can help them or anyone else they know who may be looking to buy or sell. And if you’re really serious about it, you may want to only get $10 or some other small amount of gas at a time so that you’ll need to go to the gas station more often and have more opportunities to network.

You can also build your network by meeting new people at any other place. You could talk to someone at the grocery store, library, church, waiting in line at the bank, or anywhere you are around other people for more than a few minutes at a time and starting a conversation wouldn’t be too awkward. It can be done anywhere, with just about anyone, at almost any time. And the more dedicated you are to it, the faster you’ll be able to grow your network and the better off you’ll be in the long run.

Some of the best ways to network are by talking to the people you already know. These are people who are already in your network, and you can use them to help you grow your network even larger. The most obvious way is to simply ask them if they are interested in buying or selling a property in the near future, and to keep you in mind if they are.

But another way to help you grow your network is to ask them who they know that may be interested in buying or selling a property. You are basically asking them for real estate leads using different words. You could ask them for the names and numbers of people who they know who may be interested in buying or selling a property, or you could ask them to give your contact information to the people they have in mind when you ask them that question.

It’s a great idea to have business cards with your contact information made up when you’re networking. That way you won’t have to rely on people’s memories which are definitely not the most reliable things when compared to something they can simply read from a card. Cards on the other hand make it so that the person you are giving your contact information to doesn’t have to rely on their memory, and it puts forth a more professional image as well which can only benefit you.

Real estate values have taken a dive and one of the results has led to there being many, many more properties on the market now compared to before the economy took a dive in 2008. This means that even though the prices are lower, the higher quantity of properties on the market make it possible to buy and sell more of them and make more money in commissions as a result which will more than make up for the decreased individual property values.

I order to sell more properties you must have more clients. And to get more clients, you need to have more real estate leads. These real estate leads can be generated in a variety of different ways, all of which can be useful to real estate professionals. Having reliable leads will definitely result in more clients, more sales, and more money made in commissions. Purchasing them, advertising for them, or getting them from your network is all great ways go get leads that all have their own strengths and weaknesses. Pick the one that will work best for you, and you’ll be on your way to making more money through real estate in less time that you think.