Promotional staffing agencies or an event marketing agency will hire brand ambassadors. Their purpose is to give away free samples, brochures, greet customers, give out marketing resources, host a booth, give surveys to consumers, hand out flyers, etc… They are also called Promotional Models or Promo Models.
There are several types of brand ambassador jobs to work. They include Sampling Promotions, for Street Team Promotions, for Guerrilla Marketing Promotions, for Greeting Promotions, for Tradeshow Promotions, for Data Collection Promotions, for Survey Taking Promotions and Product Demonstrations.
A brand ambassador is the only person who directly interacts with the customers. Their main purpose is to drive customer demand for a service, concept, product or brand. The person can be a male or female with an attractive physical appearance. The will try to attract the customers to approve your product by providing information of your product or service. Though the interaction time is short he or she will try to deliver a live experience that will reflect on the product he is representing.
Though, this form of marketing strategy will influence only fewer consumers when compared to traditional media, like television etc. however it will result in a better perception of the customers on your product, company, brand or service due to live face to face experience. The impact of this will last for a longer time also. They often try to interact with more people at once in order to maximize quantitative influence on customer demand. The responsibility of a brand ambassador will certainly depend on the specific marketing campaign that he is doing. This include increasing awareness of your product, providing information regarding the product, creating a connection in the customers mind between the product or the brand and a particular idea such as classic heritage, reliability and handing things to consumers, such as a sample of the item itself, a small gift as a souvenir, or printed information.
Marketing campaigns use promotional models take place mostly in stores, shopping malls, at tradeshows, particular promotional events, or even at public spaces. They are often planned at heavy traffic locations to arrive at as many customers as possible, at which a target consumer is estimated to be present.